GaaSAI Founding Story

GaaSAI emerged from a critical insight into the SME landscape: despite the wealth of available tools and resources, many small and medium-sized businesses struggle to implement effective growth strategies.

It was 2 AM, and there I was, bleary-eyed and exhausted, staring at yet another spreadsheet. As an advisor for early ventures, I’d seen this scene play out countless times. Founders, brilliant in their innovations, were struggling to navigate the complexities of growth strategy. That night, working with a particularly promising startup, it hit me – if these talented individuals were struggling this much, how many other founders were in the same boat?

For years, I’d watched startups grapple with conflicting advice, drowning in data, and burning through resources on misguided strategies. The gap was clear: despite an abundance of tools and resources, many founders were still lost when it came to effectively growing their businesses. Traditional consulting was too expensive for most, and generic advice often fell short of addressing unique challenges.

That’s when the idea for GaaSAI began to take shape. What if we could harness the power of AI to provide personalised, data-driven growth strategies? A solution that could not only analyse vast amounts of data but also learn and adapt based on real-world outcomes. A solution that would make high-level strategic insights accessible to startups of all sizes, not just those with deep pockets.

Inside the platform – Playbook view of Growth Plays in motion.

The journey to bring GaaSAI to life has been both exhilarating and humbling. We’ve faced our share of challenges, from refining our AI algorithms to convincing skeptical investors that AI could truly understand the nuances of business growth. There were nights when I questioned everything, wondering if we were chasing an impossible dream.

But then I’d remember the faces of those founders I’d worked with – their passion, their drive, and their potential to change the world. That kept us going, pushing us to create something truly revolutionary.

Today, as we continue to build and refine GaaSAI, we’re driven by a vision of a future where no founder has to feel lost or overwhelmed when it comes to growth strategy. We’re not just building a tool; we’re on a mission to democratise growth expertise, leveling the playing field in the startup ecosystem.

GaaSAI is about more than just providing data or generic advice. It’s about offering actionable, context-specific strategies that evolve as a business grows. It’s about empowering founders to make informed decisions, optimise their growth strategies, and ultimately, increase their chances of success.

As we look to the future, we’re excited about the potential to transform how startups approach growth. We envision a world where every innovative idea has a fair shot at success, unhampered by a lack of strategic know-how or resources. With GaaSAI, we’re not just helping individual startups – we’re nurturing the next generation of world-changing businesses.

The journey has only just begun, and we can’t wait to see where it leads. Together, let’s reimagine what’s possible in the world of startup growth.

Katarina, Kristjan, Dima & Mart – Startup Day 2024


We’re currently gearing up for our first user testing phase. It’s an exciting time, and we’re looking for forward-thinking startups to join us in this crucial stage.

Join the GaaS AI Movement

Interested in being an early tester? Have insights to share? We’re eager to hear from you!

Together, we’re not just leveling the playing field – we’re redefining the future of work.

Ready to accelerate your growth journey? Reach out and let’s shape the future of startup success!

Best regards, Kristjan & the GaaSAI Founding Team